At A2, was a great deal more than just continuity editing
Skills learnt had to learn to how use performers in feedback
from our first shoot, … lip synching, close ups, extreme-close-ups, match cut,
by A2, delivering a story through music video was not my key aim. What I was
trying to create was a realistic example of the genre, which involves for
example performance shots, rehearsal shots. The performance involves creating
opportunities to see the singers face in close-ups, the hands of the guitarist,
then in post production having synced these, there was a perfect match from
what we saw and what we heard, this was by far one of the most difficult areas
in producing our music video, cutting to the beat.
At AS, all my creative skills went into providing what
needed to come across as a realistic set of my events, so I had to choose my Mise
en scene i.e. sets to create a very similitude at this level creativity
involves sourcing locations. For example we used our creativity to source a
location to set around a housing estate in a gritty urban Guy Ritchie scenario,
it involved sourcing cars, drivers, buying masks and obtaining costumes.
However by A2, the greatest amount of creativity was about bringing something
fresh innovative, something that would insure repeat viewing of music video is
a key necessity because the music video is a vehicle for selling the album. So
I had to be as innovative as possible. For me the greatest leap of my
creativity was using stop frame animation. We used stop frame animation because
we wanted to portray a pyscheldic, art house effect. In the establishing shot of
(vinyl spinning match cut sets the scene of a bicycle wheel to show the band
members making their way to the studio).
My video only loosely told a story. I did want to include
the ‘documenting of the band’ how well they got on, because I want our identity
to be furthered discovered however we wanted to bring a comical energetic... In order to do this, I needed to understand
how to improvise in the studio on camera, so we researched ‘rage against the
machine music video’ and video for ‘sleep now in the fire’…. One of the things that we used in our A2
music video was to use intercutting to show the studio disintegration and the
performance
One of the most creative scenes we used in our music video
was the low angle of a vinyl record which cross dissolves to the wheels of a
bicycle. Learning how to use cross cutting and graphic matching, that is
showing the movement between the circular vinyl record spinning round and the
band members bicycle spinning round introduced the playfulness.
At AS, I had the steepest challenge in creating the foley
work which involved so many layers of soundtrack for example I had to create
the right music, I chose music that set up a sense of forward momentum suggests
the, inexorable crisis at the end of the opening scene. We enhanced the ambient
sound and added it in to create a tense atmosphere.
However at A2 it was easier because we could just lay down
the track, leaving the focus on the visuals synching to the lyrics and sound.
Whereas my Foley work at AS involved ambient sound, appropriate choices of
music, which had to work for a thriller opening and to convey- mystery suspense
and enigma.
I learned to use prezis to Yudu to create sophisticated page
turning software, slideshare to present and finally, part of the creativity at
A2 was actually what went on in my head, the very careful planning of the
combination of the tasks.
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